Peter Eric Arnell is a Brand and Design Expert, Author, Photographer and Founder, Chairman and Chief Creative Officer of PETERARNELL. Arnell is known for transforming products, brands and campaigns for the some of the world’s most prestigious companies including Chrysler, Pepsi-Cola Co., Reebok, Donna Karan, Unilever, Fontainebleau and more.  He has been at the forefront of creating, building, and transforming brands, corporations and institutions for more than 40 years. 

Arnell has built a reputation creating groundbreaking, boundary-averse work. His unique interdisciplinary approach to brand uniting graphic arts, communications, photography, filmmaking, experience design, industrial design, product engineering, architecture, and more to create holistic solutions that drive enduring brand value.

Arnell created the strategy and brand concept for Donna Karan New York and DKNY. He collaborated with Samsung on the introduction of the company as a consumer-facing brand. He designed the global identity and packaging for Pepsi and re-engineered the entire portfolio identity system and has served as Chief Innovation Officer for both Chrysler and The Home Depot. Arnell was recently appointed Chief Brand and Design Officer for Fontainebleau Development heading property-wide branding and design for Fontainebleau Las Vegas. 

His work as a photographer has been lauded by critics from Vogue, I-D Magazine, and other leading publications and has been exhibited at group and solo exhibitions around the world.

In 2010, Peter published the New York Times Bestseller Shift, which showcases his four decades of branding and marketing experience. In 2022 Hatje Cantz is publishing Peter Arnell: Projects 1980 - 2020 a two-volume book that celebrates over four decades of tireless innovation and an exceptionally diverse body of work.

Arnell has received countless awards including the first non-fashion designer to be awarded by the CFDA for his work with Donna Karan in 1987. He is also the recipient of multiple Clio Awards, the Gold IDEA Award from Business Week and the Ellis Island Medal of Honor. 

Arnell has devoted significant energy in the non-profit space. He serves on the Board of the FDNY Foundation, and previously served as a Board Member for the globally renowned Special Olympics.