America.gov
This is the largest initiative to date launched by the NDS.
Peter is the first Chief Brand Architect of the United States and a founding senior leader of the National Design Studio, working directly with Joe Gebbia, U.S. Chief Design Officer. His stated mandate is unusually broad: develop the strategic and creative framework for a unified U.S. government design and brand system and bring consistency to how government communicates, looks, feels and interacts with citizens.
That makes America.gov particularly relevant to Peter’s role. The original executive order establishing NDS called for government experiences that are both usable and visually coherent and specifically charged the Studio with using standardized design to improve public-facing services and trust. America.gov takes that mandate from an abstract design principle and turns it into an actual citizen-facing product.
WSJ: Trump Administration Launches AI Tool Aimed at Streamlining Government Online Services
Fedscoop: Trump launches AI-fueled America.gov in bid to tie government services together
CNBC TV: President Trump announces the launch of America.gov — 9/29/2026
“NEVER FORGET” A Photographic Diary by Peter Eric Arnell
US Department of Justice Exhibit
WSJ: Redesigning America's Digital Infrastructure
Dezeen: Peter Arnell selected as America's first chief brand architect
The Australian: Redesigning America's Digital Infrastructure
TechCrunch: Airbnb co-founder taps Peter Arnell as first US chief brand architect
Fast Company: Who is Peter Arnell, America’s New Chief Brand Architect
Mezha: Joe Gebbia expands US national design team as Peter Arnell joins as chief brand architect
MeriTalk: Peter Arnell Takes Top Brand Role at National Design Studio
Mike Tyson 2026 Superbowl Ad: MAHA Real Food
The New York Times: A Super Bowl Message From MAHA and Mike Tyson: ‘Processed Food Kills’
CBS Morning Show: Mike Tyson opens up about past struggles with obesity and talks Super Bowl ad
ADWEEK: Mike Tyson Takes a Bite Out of Processed Food in MAHA’s Super Bowl Ad
FoodFix: Mike Tyson unveils ‘processed food kills’ ad for the Super Bowl
FOX NEWS: Mike Tyson partners with MAHA for advertisement during big game
Newsmax The Record with Greta Van Susteren: Mike Tyson: Processed foods are population control
Featured Appearance:
Legendary Brand Architect Peter Arnell on "Passion & Faith LIVE" Podcast
Join FOX 5 New York's Tashanea Whitlow for an exclusive conversation with Peter Arnell, the visionary behind some of the world's most iconic brands.
For over four decades, Arnell has revolutionized the branding landscape, creating and transforming household names including DKNY, Pepsi, Samsung, Reebok, and Fontainebleau. As the founder of Arnell Group and current Chairman & Chief Creative Officer of PETERARNELL, he's built an unparalleled reputation for boundary-breaking work that drives enduring brand value.
In this engaging discussion, Arnell shares insights from his interdisciplinary approach to brand building—uniting graphic design, photography, architecture, and strategic thinking to create holistic solutions for Fortune 500 companies. From his early days creating the iconic DKNY logo featuring the Brooklyn Bridge to serving as Chief Innovation Officer at Chrysler and Home Depot, Arnell's career spans the evolution of modern branding.
A New York Times bestselling author ("Shift"), acclaimed photographer, and recipient of numerous awards including the CFDA honor (the first non-fashion designer to receive it), Arnell continues to shape how we think about brands, creativity, and innovation.
Don't miss this rare opportunity to hear from one of the greatest brand impresarios of our age.
Featured: Peter Arnell, Brand Strategist & Creative Visionary
Host: Tashanea Whitlow
Network: FOX 5 New York
