Tie-In Marketers Key to Hot Summer Films

The company’s “Men in Black” program is unprecedented: a $5 million to $10 million TV campaign and extensive point of purchase, all from Arnell Group, New York. The effort breaks next month, two months in advance of the movie’s July 4 opening. Ads feature Mr. Smith issuing what promises to be the film’s catch-phrase, “I make this look good.”
 

 
 
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