From the phone that has changed phones forever, to futuristic cars, to a building made of water, to a remote-controlled dragonfly — a dazzling display of ingenuity

 

Style to the Rescue
The svelte, streamlined white HomeHero masquerades as a piece of modern art, but it’s a full-fledged easy-to-use fire extinguisher.

 

 
 
Featured
A New Epoch of Luxury in Las Vegas: David Collins Studio, Rockwell Group and Jeffrey Beers International Collaborate on the New Fontainebleau Las Vegas

Las Vegas Business District

Media People: Peter Arnell Talks About His Career, How Branding Has Changed, and His Most Memorable Campaigns

WWD

Peter Arnell, Design Matters with Debbie Millman

Debbie Millan

Peter Arnell 1980-2020, Published by Hatje Cantz

PR Newswire

It's All Real

I.D.

Rebuilding, De Tomaso Brings in Arnell as Chief Innovation Officer

Edmunds

Agency Report 2010 Top U.S. Branding and Identity Agencies

Advertising Age

Bob Nardelli’s New Big-Idea Guy

Automotive News

Chrysler's Peapod: 2 Cents Per Mile Plus a Smile

MSNBC TODAY

Lunch With the Million-Dollar Brain

Advertising Age

60th Agency Report: U.S. Agency Brands Ranked 26 to 173

Ad Age

Arnell Shows Thinking Outside the Box Can Be More than a Cliché

Advertising Age

Product Guru Peter Arnell to Co-Create Retail Businesses

Ad Age

The Home Depot and Arnell Group Create a New Brand and Product Innovation Group

The Home Depot

Firms Jump on Trend to Broaden Use of Safety Gear

The Wall Street Journal

Best Innovations of 2007

TIME

The Best Product Design of 2007

Business Week

The Sexiest Everything 2008

MAXIM

The Design 100: The People and Ideas Behind Today's Most Influential Design

TIME

Hot Extinguisher

The New York Times

10 Cutting Edge Products

Popular Mechanics

The True Brand Architects

Creativity

Editorial Section - Sexy Samsung

Advertising Age

Innovative Marketing

Principles of Marketing

A Camcorder to Wear on Your Head

The New York Times

The Wired 40 (2005)

WIRED

Pump Up the Volume

ADWEEK

Gwyneth Paltrow’s Top Life Hacks, From Hiring Right to Wearing Jumpsuits

The Wall Street Journal

Ad Wiz Backs Gwynnie's G.O.O.P.

New York Post

The Story of DKNY: A Brand Fantasy

Logo Design

Featured
Chrysler Innovation Council

Chrysler

Peapod Mobility Arrives on Earth Day

The New York Times

The Green Design 100: The People and Ideas Behind Today’s Most Influential Design

TIME

10 High-Octane Ways to Rev Up the Car Business

Fast Company

Archi-Design

D'Casa

Pepsi

TIME

Sunday Styles: Back by Popular Demand

The New York Times

What Went Into the Updated Pepsi Logo

Advertising Age

Is 'SNL' Leasing its Sketches to Advertisers?

USA Today

Late-Game Scores for Spots, Too

The New York Times

Reebok's Super Bowl Ad Hints at Redemption for Web

The Wall Street Journal

Top 5 Best Super Bowl Ads of All Time

Top 5ives of Everything

Darren Rovell's Best Super Bowl Ads of All Time

CNBC

Garfield's Hit List

Advertising Age

Super Bowl XLII Ad Showdown

MSNBC

Reebok Tackles Job Stress with Over-the-Top Humor

USA Today

Reebok

Principles of Marketing

Hip-Hop Artists Get Into the Athletic-Wear Game

Billboard

Reebok Re-Brands for Hip-Hop Crowd

Advertising Age

Don't Call It a Store, Call It an Ad with Walls

The New York Times

10 Big Ideas in Marketing - Tech-No Color M&M's

Advertising Age

Peter & The Baroque

la Repubblica

Image Impresario

Forbes

The Top Brands of the Year

Advertising Age

20th Annual Super Bowl Ad Meter Results

USA Today

It's Super Bowl Ad Time

The New York Times

Exploring a Third Dimension

The Wall Street Journal

Twittering Advertisers Keep Super Bowl Buzz Going

The Wall Street Journal

Kyra Sedgwick Hooks Up with Tropicana

Brandweek

Inside the Mind of Peter Arnell

Newsweek

Featured
A Brand Favored by Muscle Men Wants to Appeal to More Women

The New York Times

The Arnell Group

Graphis

Mars, Unilever Moves Mark Substantial Omnicom Gains

Advertising Age

With Food Line of Snack Foods, Ali Makes Youth Obesity an Opponent

The New York Times

Life: One Big Game of Chance?

ABC News 20/20

Punch Break: Boxing Inspired Healthy Snacks

Wallpaper

Bank of America Retains Arnell Group to Build Holistic Identity

Bank of America

Thinking Outside the Marketing Box

The New York Times

What Kind of Companies Do Product Design?

Core 77 Industrial Design Supersite

Old World Meets Hip-Hop in Zino Platinum

Smokeshop

The Most Creative Individuals in the USA

1000: Richard Saul Wurman's Who's Really Who

Big Business Should Brace for Return of the Entrepreneur

Advertising Age

Massive Attack

The Independent: Business

Le Reve Resort Renamed: Brand Recognition Fuels Switch to Wynn Las Vegas

Las Vegas Sun

The Gospel of Peter: Arnell on a Mission

Advertising Age

E.T. Returns to Earth to Sell Safe Driving in a Broad-Based Campaign Coming from Arnell

The New York Times - Business Day

A High-Tech Fragrance Campaign Resurrects a Hollywood Icon

The New York Times - Business Day

Who's Mining Jacob? A Jewellery Shop Designed by the Arnell Group

Frame

Concept Store Showcases Kmart's New Look

USA Today

Jeep's Manufacturer Seeks to Capitalize on the Vehicles' Featured Role in Band of Brothers

The New York Times - Business Day

Chanel Lets its Hair Down

The New York Times - Media Business

CFDA Designs 'Fashion for Haiti' T-Shirt

The Huffington Post

U.S. Designers Launch Campaign to Try to Stimulate Retail Sales

The Wall Street Journal

SCAD Etoile Awards Presented with Style

WWD

Tommy Rocks with the Stones

WWD

High Hopes for 'Men in Black,' and Ray-Bans

Advertising Age

You Oughta Be in Pictures

W

Peter Arnell to Show Photos

The New York Times

Architecture and Building Process of a Powerbrand

Innovation

The A Team

New York